Background

First Supply, a trusted partner of NSA and distributor for plumbing, HVAC, municipal, waterworks, well and septic, builder PVF and industrial supplier, has built a strong reputation for delivering reliable solutions to contractors and professionals across the Midwest.

As customer expectations for seamless, efficient interactions grew, First Supply realized the need to modernize and unify their digital presence to stay ahead of industry demands.

Challenge

First Supply faced a fragmented digital experience that created inefficiencies for both their customers and internal teams. While significant customizations had been made to their desktop website to enhance functionality, these changes were not reflected in their mobile app. The disjointed experience between platforms led to customer frustration, as they had to navigate different systems depending on the device they were using.

Solution

First Supply partnered with Moblico to implement a unified mobile engagement platform. Moblico’s solution bridged the gap between their desktop website and mobile app, delivering a seamless experience for customers regardless of how they accessed First Supply’s services. Key features included:

• Cross-Platform Integration: Ensuring website customizations were reflected in the mobile app for a consistent user experience.
• Enhanced Mobile Functionality: Tailoring the app to provide the same level of service and accessibility as the desktop platform.
• Simplified Communication: Incorporating business messaging to streamline interactions and improve responsiveness.

Implementation

Moblico collaborated closely with First Supply to understand their unique needs and existing infrastructure. By leveraging Moblico’s expertise, First Supply was able to integrate the mobile app and website into a cohesive solution. The implementation process included robust testing and staff training to ensure a smooth transition.

Results

The transformation delivered measurable results for First Supply and its customers:

• Consistent User Experience: Customers enjoyed a unified experience across both desktop and mobile platforms, reducing frustration and improving satisfaction.
• Improved Mobile Engagement: Contractors could now access key features and information on the go, enhancing their productivity and reliance on First Supply’s app.
• Operational Efficiency: Internal teams no longer needed to duplicate efforts across separate platforms, saving time and resources.
• Customizations Carried Over: All the custom features and enhancements made to the desktop website were seamlessly integrated into the mobile app, ensuring a consistent and powerful user experience.

Customer Feedback

First Supply’s customers quickly noticed the improvements, praising the mobile app for its ease of use and functionality. Many highlighted how the app mirrored the desktop experience, making their interactions with First Supply more convenient and intuitive.

Conclusion

Through their partnership with Moblico, First Supply successfully overcame the challenges of an inconsistent digital experience and unlocked the full potential of their mobile app. By aligning their desktop and mobile platforms, First Supply demonstrated their commitment to innovation and customer-centric solutions, solidifying their position as a leader in the distribution industry.

First Supply’s experience with Moblico serves as a testament to the power of integrated mobile solutions in creating seamless customer experiences and driving operational success.