Customer Relationship Management (CRM) is a comprehensive strategy and set of practices designed to help businesses build and nurture strong relationships with their customers. It involves the use of technology and data to manage interactions, track customer information, and improve communication. CRM systems centralize customer data, allowing businesses to gain valuable insights into customer preferences, behavior, and needs. By leveraging this information, organizations can personalize marketing efforts, streamline sales processes, and provide better customer support. Ultimately, CRM is a powerful tool for enhancing customer satisfaction, loyalty, and retention, while also boosting operational efficiency and overall business growth.