Start Fast, Finish Strong: How Distributors Can Prepare Now for a High-Performance Q1

For distributors, the start of a new year sets the tone for everything that follows. The companies that enter Q1 with clarity, accuracy, and operational readiness often see the strongest performance gains throughout the year. The ones that start slow often spend the first quarter playing catch-up.

The good news: the end of the year provides a perfect window to evaluate what worked, what didn’t, and where technology and process improvements can create real impact. With supply chain pressures evolving, customer expectations rising, and data accuracy playing a more critical role than ever, strategic preparation for Q1 is no longer optional. It is essential.

Here are the key areas successful distributors are focusing on as they prepare for a high-performance start to the new year.

Review 2025 Data to Identify Process Bottlenecks

Q1 planning begins with understanding the patterns that defined the past year. Distributors should look closely at areas where teams slowed down, technology lagged, or customer response times fell short. Common end-of-year findings include:

  • Delayed quote-to-order conversions
  • Manual processes causing order backlogs
  • High-touch customer accounts consuming team bandwidth
  • Frequent exceptions in AP or AR workflows
  • Inaccurate or slow reporting due to disconnected systems

This data becomes the roadmap for what to fix in Q1.

Tighten Demand Forecasting for Seasonal and Volume Shifts

Distributors often enter Q1 blind to the demand changes coming their way simply because forecasting is reactive instead of proactive. Accurate forecasting can reduce:

  • Lost sales due to stockouts
  • Excess inventory carrying costs
  • Labor shortages or overtime spikes
  • Supplier rush fees or emergency shipments

Combining historical data with updated customer purchasing patterns, supplier performance metrics, and current market conditions leads to a much stronger Q1 inventory strategy.

Evaluate ERP Gaps That Slowed Teams Down

Legacy systems create friction that becomes most visible at the start of the year. Distributors should assess:

  • How many tasks required manual workarounds
  • Whether teams relied on spreadsheets for critical steps
  • How long it took to access accurate data
  • How disconnected systems impacted order accuracy

If teams spend January navigating outdated workflows, Q1 becomes a bottleneck instead of a launchpad. Modernizing key parts of the ERP environment can immediately improve speed, accuracy, and visibility.

Strengthen Customer Communication Workflows

The new year is a high-volume season for customer requests, price updates, contract renewals, and stock inquiries. Distributors who prepare ahead reduce strain on their sales and inside teams. Areas to refine include:

  • Automated acknowledgments and updates
  • Clear SLA expectations for order support
  • Proactive communications for delayed items
  • Self-service portals or online account visibility
  • Template-based responses for high-volume inquiries

Strong communication prevents customer frustration during the busiest months of the year.

Audit Inventory Accuracy Before Q1 Replenishment

Many Q1 challenges begin with inaccurate inventory entering the year. Distributors should perform a targeted year-end audit that includes:

  • Cycle count adjustments
  • Verification of high-velocity SKUs
  • Cross-checking system quantities against physical counts
  • Reviewing supplier fill rates and lead times
  • Identifying items prone to shrinkage or miscounting

Accurate data eliminates early-year disruptions and ensures replenishment orders are based on real demand.

Identify Automation Opportunities That Reduce Manual Work

Distributors relying heavily on manual workflows typically experience the slowest Q1 starts. Automation delivers immediate ROI by reducing:

  • Manual order entry
  • Approval bottlenecks
  • AP invoice processing delays
  • Picking or packing errors
  • Customer response backlogs

Tools such as AI-powered invoice processing, automated order generation, and guided sales workflows can dramatically increase team capacity without adding headcount.

Train Teams on Updated SOPs to Avoid a Slow January

Even the best technology and processes mean little without training. Distributors entering Q1 strong often invest the final weeks of the year in:

  • Updated SOP reviews
  • System refresher training
  • New tool onboarding
  • Cross-department alignment sessions
  • Clear accountability expectations

A well-prepared team moves faster, reduces errors, and creates a smoother start to the year.

Why This Matters for 2026 and Beyond

The distribution landscape has become increasingly complex due to tightening margins, evolving buyer expectations, and continued digitization. Q1 readiness is no longer a competitive advantage. It has become the baseline requirement for growth.

The distributors who take proactive steps now will:

  • Accelerate order processing in January
  • Reduce operational costs tied to manual tasks
  • Improve forecasting accuracy
  • Strengthen customer relationships
  • Maximize team productivity
  • Lay the foundation for stronger Q2 and Q3 performance

In other words, a strong Q1 sets up the entire year.

Partner With NSA for a High-Performance Start to 2026

NSA helps distributors modernize systems, streamline processes, and unlock operational efficiency with trusted expertise and real industry experience. Whether you need support optimizing Infor CloudSuite Distribution, integrating new tools, strengthening reporting, or automating manual tasks, our team is here to help.

 

Start the new year with stronger systems and better outcomes.

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