NSA and Proton.ai press release image

NSA EXPANDS NSA PLUS+ PORTFOLIO BY ADDING PROTON.AI IN AN EXCLUSIVE PARTNERSHIP

Empowering Distributors to Boost Sales with Smarter Tools and Better Data

HICKSVILLE, NY and BOSTON, MA — January 28, 2025 — NSA Computer Exchange (NSA) and Proton.ai, a CRM built exclusively for distributors, are joining forces to help distributors maximize their growth potential. Through this partnership, users of Infor CloudSuite™ Distribution (CSD) ERP solution can leverage Proton.ai’s AI-powered CRM to transform sales reps from order-takers into proactive, consultative sellers.

This collaboration empowers NSA to deliver cutting-edge technology to distribution clients, enabling them to enhance customer relationships, drive revenue growth, and stay ahead in an evolving marketplace. Together, NSA and Proton.ai are equipping distributors with the tools they need to streamline operations, optimize sales processes, and achieve long-term success.

Proton.ai’s CRM turns complex ERP data into actionable insights, helping sales reps expand existing accounts and drive new business growth. It identifies upsell and cross-sell opportunities, anticipates customer needs, and automates repetitive tasks. With seamless integration into Infor’s CloudSuite™ Distribution, reps using Proton.ai have the data they need to identify opportunities, focus on the right activities, and confidently grow sales.

“This partnership is about giving our customers tools to keep growing their business,” said Brian Jones, VP of Technology at NSA. “While most distributors grow with the GDP, Proton.ai clients increase their growth rate 2.6x in their first year alone post-implementation. This partnership will accelerate real, measurable success for our clients.”

Benj Cohen, CEO of Proton, shared, “We’re excited to partner with NSA and empower more distributors to sell smarter, build stronger customer relationships, and drive repeatable revenue growth. B2B customers now expect the same personalized service they get from their favorite consumer brands. In order to deliver, distributors need sales teams that anticipate customer needs and provide strategic solutions. Proton.ai makes this easy by using AI to show your reps where to focus their energy to make the biggest impact.”

About NSA Computer Exchange Corp (NSA)
Since 1984, NSA Computer Exchange Corp (NSA) has been helping successful wholesale distribution businesses grow and prosper by leveraging and implementing world-class software and processes. Our mantra is simple and clear – the right product, the right process, and the right people to ensure a successful project and a long-term relationship. Having over three decades of working knowledge in inventory and warehouse management, accounting and financing, software development, eCommerce, business intelligence, networking, communications, and sales and project management, our processes have become refined beyond reproach.

About Proton.ai
Proton.ai is recognized as the most trusted CRM purpose-built for distributors. Proton.ai stands out by breaking the norm of tedious data entry, common in many CRMs. Proton.ai gives users more than they put in, making teams more productive with less input. Using advanced AI, Proton.ai offers recommendations and nudges sales reps towards customers requiring attention, identifies wallet share gaps, detects spend anomalies, and suggests product substitutes and add-ons. This shift from reactive to proactive engagement helps reps anticipate customer needs and address potential issues before they arise, effectively preventing churn and nurturing long-term relationships. Proton.ai is the go-to CRM for industry leaders like ORS Nasco, R.S. Hughes, and BPI. Distributors using Proton.ai report tangible results, including an average 8% increase in sales. For more information, visit www.proton.ai.

Contact Patrick VanPutte at the information below for more information about this press release or schedule a discovery call here.

CONTACT:

Patrick VanPutte
President & COO
mailto:patrick.vanputte@nsacom.com
516.240.6020
NSACOM.com

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