Proton is an AI-powered CRM built just for distributors. It offers complete visibility into customer activities and untapped opportunities, helping distributors drive new business growth, increase share of wallet, and reduce customer churn. Proton stands out by breaking the norm of tedious data entry, common in many CRMs. Proton gives users more than they put in, making teams more productive with less input. 

Using advanced AI, Proton offers recommendations and nudges sales reps towards customers requiring attention, identifies wallet share gaps, detects spend anomalies, and suggests product substitutes and add-ons. This shift from reactive to proactive engagement helps reps anticipate customer needs and address potential issues before they arise, effectively preventing churn and nurturing long-term relationships.

Proton places product information at the fingertips of its users, eliminating the need for reps to juggle multiple systems to serve customers. Proton displays product photos, descriptions, inventory status, and customer-specific pricing directly in the CRM. With Proton, reps can fully contextualize the products they’re selling, leading to more engaging customer interactions and shorter sales cycles.

Proton’s focus on user experience has earned the trust of leading industry players like ORS Nasco, R.S. Hughes, and BPI. Distributors using Proton see an average 8% increase in sales, underscoring the software’s effectiveness in refining sales strategies and driving business success. Proton isn’t just a tool for increasing sales—it’s a CRM that teams adopt quickly, use effectively, and love deeply.