Justin Johnson leads Motivate, an AI-powered platform purpose-built for B2B distributors. Motivate delivers three core solutions: Order Automation to eliminate over 50% of manual quote and order entry, Sales Insights to increase revenue through AI-driven customer and product recommendations, and PO-to-Cart, which enables customers to simply upload or text a purchase order and instantly generate a complete online cart. Motivate integrates with existing ERP and eCommerce systems, helping distributors modernize their sales process without replatforming and delivering measurable efficiency and revenue gains within the first 90 days.
Justin has spent his career building technology companies for B2B distributors, leading multiple successful platforms that have helped hundreds of distributors improve operations and accelerate digital transformation. Known for developing practical AI-enabled solutions that deliver fast ROI, he is recognized as a leading innovator in modernizing sales and order processes in the distribution industry.
Glenn Bell is a Senior Technical Consultant at NSA with more than twenty years of experience in support of technology solutions in the distribution space. He joined NSA through an acquisition five years ago and continues to work alongside the same core team he has collaborated with for more than two decades. Glenn now leads NSA’s vendor management and NSA Plus partner program and serves as the host of NSA’s client-facing webinars. His focus is on helping distributors understand the complementary technologies that enhance the Infor CSD ecosystem and supporting clients with clear, practical guidance.
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