Webinar Series #39: Using Artificial Intelligence to Power CRM

The race for collecting and consuming big data has been taking place in distribution for a number of years, but it has not been as important as it is today in a new world of selling and servicing customers. The use of data and artificial intelligence (AI) is critical to better understanding customer behaviors and to better serving the distribution supply chain. WebPresented’s CRM software, WPCRM, is helping distributors create meaningful interactions with its robust reporting and AI tools. WPCRM’s AI directs sales users to the right suggestions at the right time, removing the common CRM obstacle of “my sales reps have to become data analysts to make this work”.